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May 12, 2025

(Kidscreen) Kids therapy platform PlaySpace hires Sid Kaufman to bring in brands

PlaySpace Team

(Originally published May 12, 2025)

PlaySpace has announced a strategic partnership with Kaufman Licensing to integrate popular kids' entertainment brands into its therapeutic offerings. This collaboration aims to enhance engagement and outcomes by incorporating familiar characters and narratives into therapy sessions. Sid Kaufman, a seasoned licensing executive, will spearhead this initiative, focusing on building brand partnerships that resonate with young users.

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